How to Prepare Your Portfolio to Photography Musicians
If you want to photography musicians and singers, there are things you have to get in order first. Recently, I was on a podcast called Music Producer's Treasure Box. I was asked what musicians should look for when hiring a photographer and I gave a list of things to look for. In total fairness to my photographers, here is how you can prepare for that musician looking for a photographer.
HOW CAN I PHOTOGRAPH FAMOUS MUSICIANS?
Just as they are looking for great qualities in a photographer, we as photographers have to prime ourselves to be the best option for them. Below you’ll see me break down some of the biggest points that I mentioned on the podcast and here is how it can help you get booked!
DO YOU WANT TO PHOTOGRAPH A RECORD COVER? KNOW THIS FIRST!
This is their baby! To be a true artist you had to have gone through some matters of life, big emotions of highs and lows. They experienced everything, wrote about it, scratch the whole thing up, wrote some more, put some melody to it, showed it to others and were completely vulnerable and then spent thousands putting music to that in a record studio. It’s their rawest emotions put to music, and that’s why I call it their baby.
How would you treat someone’s new born baby? You’d hopefully treat them with the ultimate care, right? You’d be so careful and aware of everything you were doing. OK - treat their music this way. They are giving you their baby and thinking: I did what I could with it. I need your help to give it more life.
HOW DO YOU NOT GIVE THAT ARTIST 100% OF YOU!? If you cannot treat their music as a newborn baby and make sure you take care of it from every angle, don’t bother trying to photograph musicians. It’s that simple really… treat their art as you would want a newborn baby treated or don’t bother. There are so many photographers, free photographers, etc… THIS is one of the biggest ways that you can stand out. You owe it to their art and to your art.
OK, think about it. Everyone wants to get paid and if they’re not charging, they probably don’t feel confident enough. Now let me ask you this… if you were a musician and you’ve been living in a dark studio for the good part of the last year would you want a photography to shoot your album artwork who does not feel confident?
If you wouldn’t feel comfortable with that, why would we expect our clients to feel comfortable with that? Start charging. If you don’t feel comfortable with that, consider investing in your future with a workshop that will give you the roadmap to success. You’re worth the investment.
You might photograph beautiful portraits in an ethereal light. Maybe you do stunning documentary work that’s contrast and bold highlights. Perhaps you even take appetizing pictures of food for some diners, and dabble in automobile photography. That’s great for you as an artist, but as an entrepreneur it confuses the client. Which type of image will they be getting from you? Will they get strobe or documentary? Will they get enthrall or a muddy mix of all?
What clients really want is for you to duplicate the success of previous clients on their project. Let that sink in.
Oh boy, let’s upset some people! We all know people who will always tell you nice things and God bless them. They’ll tell you that what you said wasn’t so bad, what you’re wearing isn’t so bad, etc… there’s a place for YES PEOPLE. They’re wonderful for everyday light stuff, fluffy talk on the surface. When it’s an important matter, they are poison.
Without even knowing their actions can cause such damage (meaning they are unaware of their actions), they can really derail a business. When you ask them if your ad looks good, they’ll say yes even if it looks like shit. If you ask about your latest photo shoot, they’ll say it was great even if it was awful. You walk into a meeting showing your latest work which wasn’t your best, because someone thought of their own comfort level over your greater good. Identify the YES people in your life and limit their access.
HOW CAN I MAKE MONEY FROM PHOTOGRAPHY?
Well, I’m so glad that you asked. I’m actually hosting a FREE WORKSHOP that helps you find your ideal clients. Why is that a big deal? Well once you figure out your ideal client avatar the rest is 100x easier. You know how to post better, how to advertise and comment better, how to photograph better and everything makes sense. You’re no longer just throwing something at a wall hoping it sticks…you’re aiming for the bulls eye and will hit it every time! Join me on this free workshop which is sure to change your business first and your life next!
Sign up here.