Extra Instagram Promo Tip for Photographers
Hello Photographers, I have a good one for you that will help promote your photographs easier online with minimal effort. Read below and you will get step-by-step instructions to do this. It’s an extra 10 seconds that will give your photographs a lot more exposure. Lets start!
WHY ARE ALT TAGS IMPORTANT FOR PHOTOGRAPHERS?
Big Commerce says alt tags are crucial for online visibility. Since search engines and other robots cannot interpret images, you need to help them find you. Alt tags solve for this by providing text which is read by the search engines. When Googlebot or other search engine crawlers inspect a page, images with properly formatted alt text contribute to how the page is indexed and where it ranks”
HOW CAN I ADD ALT TAGS TO MY INSTAGRAM PHOTOS?
Read below and see the step by step instructions needed to add alt tags to your photographs. Remember for about an extra 10 seconds of work, you are getting a tremendous amount of exposure online on instagram, as well as Google and other search platforms. I made screen captures of my own account to help you out.
You can do this moving forward on future posts but also by going back and clicking on EDIT for former posts, this will give a nice boost over time. My advice is to block out 30 minutes and go through as many photographs as possible. You should be able to cover at least 25 photographs this way, but probably a lot more.
5 STEPS TO ADDING ALT TAGS TO YOUR INSTAGRAM POSTS
Select a photograph as usual from your phone gallery. If you use one photograph, you apply alt tags to that one photo. If you do the slide option where you can upload up to 10 photographs on instagram, you would then apply alt tags to each picture.
2. It doesn't matter which filter is used for your photograph. Go through this screen and apply which ever filter you wish or edit the picture as intended.
3. You can write the caption on your photograph and then head to the bottom of the same page and click on ADVANCED SETTINGS which will take you to the very next screen. This is easy to miss, because it’s tiny font and in grey unlike the other black font.
TIP: You can do this to old already-published photographs by clicking edit.
4. When you reach the advanced screen, go to the bottom of that page (see how they hide it?!) and under “accessibility” click on WRITE ALT TAG.
Remember that alt-tags are for the visually impaired which would also qualify search engines who rely on their AI to read a photograph. You’re the photographer and you should tell the AI what your photograph consists of. You can also use your keywords here to help.
Here’s an example of how alt tags can help your online presence. How many times have you just clicked on the IMAGES tag within your google search. You skip the traditional search entirely and just hit IMAGES. You seen an image that catches your eye, and then you hit VISIT. If your titles, headers and tags are helping your online discoverability, so should your images.
Fill in the alt tags more like a robot than a human. Try to fit in your keywords like I did in this photograph. I wanted to make sure that it was easy for the google robot to know what’s in the photograph by just getting right to the point.
If you have multiple images (using the up to 10 images slider feature on instagram), you would see a list of 10 images with an alt-tag space to the right of each one. If you used 5 images, you see 5 alt tag spaces.
HOW CAN I DOUBLE MY PHOTOGRAPHY BUSINESS PRODUCTIVITY?
If you’re looking to at least double your productivity and do exactly what I did with my career, I would invite you to use the same DAILY PLANNER that I have.
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You’ll receive an email from me that will have the planner in it and also a short video that teaches you how to use it. If you want that, click HERE.
Also printed in parts at FStoppers