HOW TO PREPARE FOR A SUCCESSFUL MUSIC SHOOT
I drove to the Mint Los Angeles to see Dalton perform Heaven. Heaven is obviously a personal song for Dalton and when I have the ability to direct a video for an artist, I'll take every opportunity to research them. That is the least we can do as photographers and directors, give the client the respect of knowing their project inside and out. In this case, I've known Dalton since about 13 years old and I feel confident in who he is but that shouldn't stop the research process. (READ MORE)
Conducting research for a music video or photo shoot takes a tremendous amount of time, but it's worth every minute that you spend on it. This is an article and video on how I created the video for Dalton Rapattoni's first single, HEAVEN.
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HOW TO PHOTOGRAPH
I started my "How to Photograph" project because after about 8 years of photography it was time to teach others about the business of photography, photo shoots, lighting, and client management. I began my career with zero knowledge of using a camera or booking a client. I taught myself one new thing each day and 7 days a week I was on Youtube or at a local bookstore learning studio lighting, retouching, etc... I made countless business mistakes, really embarrassing ones but each was a lesson! In there were also great decisions and I photographed or directed clients like Usher, Kanye, Mariah Carey, Ricky Martin, HP, VW, Target, Courtney Love, etc... I plan on teach you all of that, my mistakes (lessons) and my accomplishments.
Therefore I started this photography project, to share my experiences with others. My hopes are that you also find a path to success and want to continue learning about photography.