Motorola has announced a new Moto Mod for its line of Moto Z smartphones. Partnering with storied camera brand Hasselblad, the new device is called the Hasselblad True Zoom, and is an attachment case that offers RAW photography and 10x optical zoom. The device is simple and sleek, featuring an ergonomic case that emulates a high-end camera. It features a physical shutter button and zoom controls for easy use, while a prominent lens allows you to shoot these higher-quality photos. With 12 MP and a 1/2.3-inch CMOS sensor, a 25-250mmequivalent lens, f/3.5-6.5 aperture, an ISO range of 100 to 3200, 1080p video recording, and two built-in microphones, the device itself is impressive. The True Zoom attachment will be available for purchase beginning September with a price tag of $299 USD. - Or just buy a real point-and-shoot and get a solid piece? What are your thoughts?